About Us

Our team

Coach Pete D'Arruda has built a team of invaluable professionals at Capital Financial.

Our History

Headquartered in Apex, North Carolina, Capital Financial was founded by Peter J. D’Arruda, popularly known as Coach Pete.

Coach Pete is a prolific and dynamic radio talk show host, author, fiduciary, and independent financial advisor who has been helping people with retirement for decades. He’s built a team of dedicated professionals at Capital Financial to serve you with their extensive knowledge from decades of experience helping clients maximize and preserve their wealth.

Capital Financial provides a structured system of wealth management through investment, financial, retirement, estate and tax planning customized to meet the individual financial needs of our clients.

We specialize in helping pre-retirees from their late fifties to early eighties remain financially secure in any economy.

What we provide

Retirement Planning

Secure a reliable retirement plan that provides income for you and your family.

Wealth Protection

We utilize proven strategies and techniques to help protect you against market volatility.

Asset Creation

Leverage our proven strategies to create new assets to add to your growing portfolio.

Our mission

Watch this immersive video to discover the vision and values of Capital Financial and what makes us different.

Get to Know Us

Watch this immersive video to discover the vision and values of Capital Financial and what makes us different.

Our process

To deliver to those who are thoughtfully preparing for or are already in their retirement, the gift of financial clarity for themselves and their family. We do this by working with our clients to help them determine their financial goals and then tailoring a custom portfolio which is engineered specifically for them.

Since we have gained the respect of our clients and many others, we take our job very seriously. This is one reason why we are so committed to doing everything we can to stay in front of our competition by continuing to be familiar with the newest investment structures in the industry.

We listen

We get to know you, your goals, and your unique situation. By developing a close working relationship, we ensure that the plan we design will lead you to the retirement you envision.

We Plan

We develop a strategic plan to help you meet all your financial and retirement goals. Our holistic approach also addresses concerns such as tax minimization and legacy planning.

We Implement

We put your customized plan into action in a swift and efficient manner, while ensuring you feel comfortable throughout the entire process.

We Adapt

We monitor your plan and offer updated strategies as your life changes. “Life happens” and sometimes you need to adjust your plans. You can feel confident knowing that we are there for you to provide guidance and advice every step of the way.

Fiduciary Firm

Because the entire team at Capital Financial is committed to serving your best interests, our firm is structured as a fiduciary.

Watch this video from Coach Pete to find out why that is important.

What to expect

Retirement planning can be stressful… so our process is designed to put you at ease. You will notice immediately that we are different than the other financial advisory firms. Our relaxing office environment and friendly staff will make you feel welcome and comfortable the moment you walk in the door.

Your First Appointment

During your initial consultation we will get to know you and give you the chance to get to know us. We want to learn all about your vision for retirement so that we can design a plan that will help you achieve your long-term financial goals.

There is never any pressure, just the opportunity for a great conversation about your current financial situation and your goals for retirement.

Your Second Appointment

Your Fiduciary advisor will present an in-depth analysis of your current financial situation, including a breakdown of the fees you are currently paying. They will then propose the best course of action for you to take based on your individual goals.

The strategies they recommend will be designed to maximize your income, earning potential and tax efficiency, to manage risk, and to identify and eliminate unnecessary fees (Financial Termites).

Your Third Appointment

You will take some time to digest the information presented in your proposal and then return to meet with your advisor to ask any questions that have come to mind. We want you to be 100% comfortable and confident before moving forward.

Should you decide to move ahead with us, you can rest easy knowing that we will be there to advise, educate, and assist…whenever you need us.